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U.S. Market Engagement
the Danish Way

Denmark has a long tradition of foreign trade and we build on that.

To paraphrase Hans Christian Andersen: Our roots are in Denmark and from there we have set out into the world.

With roots in Denmark, often viewed as model for internationalizing business, AXEL helps Nordic companies build successful business in the U.S. market.


The United States is a large, dynamic, and alluring market. Many companies and their leaders realize the opportunities, but either don’t know where to start or don’t know where to go next after they do get started. The U.S. is already the largest export market for Denmark, Now, Finland and Sweden have joined NATO and with challenges in the European economy, the United States is a more relevant market than ever for Nordic companies.


With significant experience with Trans-Atlantic business, AXEL serves European companies launching or expanding their business in the United States. We have a particular focus on working with companies offering environmentally sustainable solutions. However, AXEL engages with a wide range of companies and industries when we determine in partnership with our clients that it makes good business sense.


AXEL is a team of highly qualified people who believe that actions speak louder than words. AXEL can help companies to craft U.S. market engagement strategy as well as help executing every step of the strategy. Projects have ranged from enhancing customers banking relationships, often a low-hanging fruit, to real estate & manufacturing site transactions and naturally to finding the right partners. AXEL understands the challenges and can make it easier and less daunting to engage with the largest and most dynamic market for your company’s products, services, and solutions.


Interested in learning how we might be able to help your company? Schedule a free meeting on the button above to get started.

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