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We Are Growing Our Reach And Our Impact!

We are thrilled to announce that Lassi Noponen, a Finnish business leader with extensive experience in the cleantech sector, will be joining AXEL as Vice Chairman of our Board of Directors. The AXEL team first became acquainted with during the time he was based in Los Angeles a few years ago. Mr. Noponen worked with many of the same organizations, like the Los Angeles Cleantech Incubator, and met with some of the people AXEL collaborates with. Meeting with former Los Angeles Mayor Eric Garcetti, Mr. Noponen had the opportunity to discuss the sustainability goals of the 2nd-largest city in the U.S., which were updated and expanded in 2019 in the Los Angeles Green New Deal. Since that time, we have had regular discussions with Mr. Noponen about the opportunities for Nordic companies from this ambitious agenda. More recently, the United States has passed both the Bipartisan Infrastructure Law and the Inflation Reduction Act, and the State of California has passed its own $54 billion climate and energy package. The combination of legislation and funding for clean technologies in the U.S. makes this an auspicious important moment for AXEL to engage more frequently and more deeply with the Nordic countries and with Finland in particular.

With the challenges faced by the European economies, the joining of Finland and Sweden to NATO, coupled with the recently passed Inflation Reduction Act, the United States is a more relevant market than ever for Nordic companies. AXEL helps Nordic companies build a successful business in the US market, providing specific expertise in guiding these companies on the best way to achieve their business objectives. We believe AXEL will be better equipped to specifically facilitate the success of Finnish companies in the U.S. market through the advice and the network of Mr. Noponen. We are very pleased that he has accepted our invitation to join our Board of Directors and look forward to work closer with Mr. Noponen.

The United States is a large, dynamic, and yet often difficult market. Many companies and their leaders realize the meaningful opportunities but could benefit from the expertise of a trusted advisor. With a Nordic background and significant experience in Trans-Atlantic business, the AXEL team is familiar with many of the challenges facing foreign companies seeking success in the U.S. market. AXEL aims to make it easier and less daunting for Nordic companies to engage with the words largest and most dynamic market for their products, services, and solutions.

AXEL serves primarily European companies launching or expanding their business in the United States, with a particular focus on those offering environmentally sustainable solutions. However, the team at AXEL engages with a wide variety of companies and industries where it makes good business sense. Our small team of highly qualified professionals is dedicated to helping our clients achieve their goals through action, not just words.

AXEL has a proven track record of success, having served major Finnish clients in the past. As the Vice Chairman of AXEL, Mr. Noponen can now help establish contact with the team in Los Angeles and bring his expertise to the table.

If you are a Nordic company planning your expansion into the US market, feel free to reach out to us today to discuss how we can be of service to your company. You can reach our team at


Thomas S. Riebs, JD


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